TreePhilly

Mayor Nutter wants to plant 300,000 trees in Philadelphia by the year 2015. The problem is that he’s almost reached capacity of city-owned plantable property. Thus, TreePhilly asked us to get Philadelphians to care about trees and plant them in their own yards. And to inform them that this program even exists (one that helps you get the right tree for your property, plant it, and care for it).

So we got to work creating posters for the inaugural event, creating new skins for their website, tree tags, tote bags, in-store displays, radio spots, TV spots, and branding for their cords of wood to explain just why you should spend $3 more for TreePhilly wood. This is an on-going pro-bono job. Now go plant a tree, dammit.

Creative Director: Jason Brantly
Associate Creative Director: Chad Brophy
Associate Art Director: Justin Rentzel
Graphic Designer: Erica Wright
Copywriter: Adrienne Mauro

Print:

TreePhilly-Posters_Page_3

TreePhilly-Posters_Page_1

TreePhilly-Posters_Page_4

TreePhilly-Summer-Poster

TreePhillyCollection-copy

OOH:

BusShelterEnvironment

Brand Extensions:

TreePhilly-tag-on-wood

TreePhilly-tag

Website:

TreePhilly-Website

TreePhilly-Website-Detail