Create a beer identity before you have the beer. Wait, what? I guess we got inspired by Wayne’s World on this one. “If you book it, they will come.” More like, “If you create cool branding and have a good idea, somebody’s gonna make your beer.”
So we did just that. Beer branding, packaging, outdoor, and even some whacky little ads with some dudes who are always up to stuff. The first ever year-round Oktoberfest.
Copywriter: Adrienne Mauro
Associate Art Directors: Justin Rentzel, Brad Faber
Associate Creative Director: Chad Brophy
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